Indie101 is a series of seminars, demo listening sessions and mixers. Indie101 is hosted by some of the most knowledgeable and respected experts in the entertainment industry. It will include seminars on music, film and tech, designed to help anyone succeed in the entertainment industry.


WHERE: BIMM Manchester
(8 Great Marlborough St, Manchester M1 5NN)

Presented By





12:00 – 12:40 MEDIA
From planning your campaign to press releases, from securing radio play to reviews and interviews, dealing with the media is a critical element of success. Learn the best DIY strategies to get your message in the hands that can deliver to the public and get the media on your side.
Moderator: Anastasia Connor (Freelance journalist/PR, Drowned in Sound, Gigwise, The 405, The Skinny, DIY magazine, Song, By Toad, Global Publicity)
Panelists: Dom Gourlay (Journalist, promoter, DJ, Drowned in Sound, Gigwise) • Marty Hill (Music and queer culture writer, Noisey, Under The Radar, The Skinny) • Cath Bore (Freelance writer and broadcaster, writes for many NW and national outlets, incl. Get Into This, Bido Lito) • James Hughes (Blogger, judge for Green Man Rising and Glastonbury Emerging competitions, Too Many Blogs) • Emily Oldfield (Journalist, press officer, Louder Than War, Valentine Records, I Love Manchester)

1:00 – 1:40 Artist Development
Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. Can an artist have a successful career without a label? What are labels looking for in artists? We take a look at what artists can (and are expected to) do for themselves and the role that labels play in artist development today.
Moderator: Josh Mateer (Warner Music Group)
Panelists: Shell Zenner (BBC Introducing Mcr/Amazing Radio) • Mark Daman Thomas (Shape Records) • Dom Gourlay (Drowned in Sound) • Mark Orr (Lab Records founder)

2:00 – 2:40 LIVE!
How to make DIY touring work? Is it possible to secure important festival bookings without a booking agent? How best to pitch yourself to a venue or a promoter? The global downturn in the sales of recorded music has prompted the rise of the live sector as an increasingly important income stream. We look at the opportunities and economics of playing live for artists at the start of their career.
Moderator: Jackie Lees (JEL Music)
Panelists: Lauren Jones (The Music Manual) • Vicky Pearson (Deathly Records) • Clare Deane (Liverpool Noise) • Abigail Richardson (When in Manchester Festival)

3:00 – 3:40 Demo Listening
A certain drum pattern, a vocal tone, a lyric the production value…a slight adjustment can potentially mean success or failure when it comes to a song. Many of the hits have been through rewrite sessions and reworkings before hitting the airwaves. Get your song heard and receive feedback from members of the industry.
Moderator: Anastasia Connor (Drowned in Sound, The 405, The Skinny, Gigwise)
Panelists: Dom Gourlay (Drowned in Sound) • Vicky Pearson (Deathly Records) • Josh Mateer (Warner Music Group)

4:00 – 5:00 Mentorship Sessions
Panelists: Cath Bore (Get Into This, Bido Lito) • Anastasia Connor (Drowned in Sound, The 405, The Skinny, Gigwise) • Vicky Pearson (Deathly Records) • Josh Mateer (Warner Music Group) • Jackie Lees (JEL Music)