Luther Mallory is a Live Music Producer – a Performance Coach for bands and artists specializing in what he calls “Stage Psychology”. He doesn’t spend time with artists designing “moves” or “moments” or helping a singer plan out when to jump kick. Luther figures out what is going on in the judgment-obsessed mind of the artist and then gives the artist tools to feel confident in taking risks on stage to become a better performer.
An audience wants to see someone cooler than them do something cooler than they are capable of doing. That requires a performer to have guts – to be fearless in showing the audience who they really are. That’s when you get fans. Luther defines performances as “your willingness and ability to be yourself – fearlessly – in front of total strangers in the language of your art.”
Luther has worked with more than 200 artists over the last 3 years. Artists from Sony, Universal, Maple, The Junos, RISE Edutainment, UNITY Charity, and Canada’s Music Incubator.
Destroy the stage. Leave no one alive.
01 WED NOV 16 1:15-2:15pm Cambridge Room : 101 CLASSROOM Series : Luther Mallory – Artist Performance Coach.