Luther Mallory


​Luther Mallory is a Live Music Producer – a Performance Coach for bands and artists specializing in what he calls “Stage Psychology”. He doesn’t spend time with artists designing “moves” or “moments” or helping a singer plan out when to jump kick. Luther figures out what is going on in the judgment-obsessed mind of the artist and then gives the artist tools to feel confident in taking risks on stage to become a better performer.

An audience wants to see someone cooler than them do something cooler than they are capable of doing. That requires a performer to have guts – to be fearless in showing the audience who they really are. That’s when you get fans. Luther defines performances as “your willingness and ability to be yourself – fearlessly – in front of total strangers in the language of your art.”

Luther has worked with more than 200 artists over the last 3 years. Artists from Sony, Universal, Maple, The Junos, RISE Edutainment, UNITY Charity, and Canada’s Music Incubator.

Destroy the stage. Leave no one alive.


01 WED NOV 16 1:15-2:15pm Cambridge Room : 101 CLASSROOM Series : Luther Mallory – Artist Performance Coach.


We acknowledge the financial support of the Government of Canada through the Department of Canadian Heritage (Canada Music Fund) and of Canada's Private Radio Broadcasters.
Indie101 would like to thank the Ontario Music Development Corporation for their support

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